70% of companies based on innovative technologies fail to create their products. Five of the top ten reasons why this happens are related to customers, as these companies do not focus on solving real problems in society. 

At Substrate AI we are working to make technology-based products a success. We transform market problems into real opportunities through a system of partners. These partners present us with the problem, provide us with the data and give us the first sale, and with that, we build something unique. From the agreement with the partner, the opportunity is clear:




We have 3 sales channels: our partners, direct sales from our sales representatives and the Azure Marketplace, as we know Microsoft's cloud, where Microsoft partners upload their solutions so that any company with Azure can download them.




Why do we choose Azure? As simple as that in the enterprise market it is the most pervasive cloud. One of Azure's key differentiators in the cloud landscape is that it is incredibly enterprise-oriented. According to a recent Goldman Sachs report, more executives expect their companies to use Azure than any other cloud by 2022:




When developing products and thinking about problem solving, it is important to rely on macro trends. At present, we would highlight the following: 

  • By 2023 ERP data will be the 30% foundation of AI-generated predictive analytics and forecasting.
  • By 2024, 25% of organizations will have an AI architect position as part of the EA practice to operationalize and scale AI, up from only 5% today. 
  • By 2025, 50% of enterprises will have devised artificial intelligence (AI) orchestration platforms to operationalize AI, a considerable increase from the 2020 figure of less than 10%.

In conclusion, we rely on four pillars to develop successful products. In addition to being products that really solve current problems, they must be easy to integrate, with a global reach and aligned with market trends.



In this video, Francisco Hernandez, Business Development Manager at Substrate AI, explains how real solutions are created for other companies that are already using Substrate AI technology.

Source: Substrate AI